our story

master artistry

A pioneer of the clean beauty movement.

Rose-Marie Swift has been making beautiful faces more beautiful, backstage and behind the camera for more than three decades, working with some of the most prestigious models, actors, photographers and magazines in the industry. With passion, wit, wisdom and legendary skill, Rose-Marie is a pioneer who, over 12 years ago, developed the holy grail of makeup—a line of living-ingredient-based products that offer true artist-quality performance.


It takes an expert to make it simple.

Every RMS Beauty product is a versatile multi-tasker that’s approachable, uncomplicated, and intuitive to use. So you get high-quality results every time, no matter how much time you have for your makeup routine.

living ingredients

Our makeup’s own farm-to-face recipe.

RMS Beauty has been setting the standard for clean ingredients since 2009. In the world of today, clean beauty isn’t all the same. Our living ingredients set RMS apart, bringing the energy of raw, food grade, organic, wildcrafted and natural ingredients to your skin, in as close to their fresh-picked state as possible.

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that rms feeling

So good. Inside & out.

RMS Beauty is all about the radiance. And it doesn’t just come from an application technique, or covering up your unique self. It comes from living ingredients that take care of your skin while bringing out the best in your features. It’s one of those sensations you have to experience to believe.

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